The Gold Standard of Luxury Gluten-Free Biscuits: A Fortnum & Mason Review

Luxury is often defined by the details—the craftsmanship, the quality, the experience. When it comes to gluten-free biscuits, Fortnum & Mason has set a new benchmark, offering a selection that is not only indulgent but truly exquisite.

Cherry & Almond and Chocolate & Hazelnut Biscuits from Fortnum & Mason—captured and reviewed by The Treat Edit. All rights to product names and branding belong to Fortnum & Mason.

Why Do Most Gluten-Free Biscuits Fall Short?

The challenge with gluten-free baking isn’t just removing gluten—it’s replacing the structural integrity and elasticity it provides. A study published in the Journal of Cereal Science (2022) found that gluten-free baked goods often suffer from increased brittleness and dryness due to the absence of gluten proteins, which help retain moisture and create a satisfying bite.

Many gluten-free brands rely on starch-heavy replacements, which can result in a powdery, dry texture. Others use excess sugar or fat to compensate, creating an imbalance in flavour. But Fortnum & Mason has managed to sidestep these pitfalls with a biscuit that is buttery, crisp, and melts in the mouth—everything a luxury biscuit should be.

Beyond the Label: The Art of Crafting a Luxury Biscuit

Many brands claim to offer gluten-free luxury, yet so often, the experience falls flat. But at Fortnum & Mason, every element is considered. Their gluten-free biscuits, sourced from a bakery on the Isle of Mull, embody the dedication of traditional methods with the finesse expected of a heritage institution like Fortnum’s.

All images are original photographs taken by The Treat Edit, featuring Fortnum & Mason biscuits at Fortnum & Mason. © 2025 The Treat Edit (thetreatedit.com). All rights reserved. These images are for editorial and review purposes only and are not affiliated with or endorsed by Fortnum & Mason

The texture? Flawlessly crisp and perfectly balanced—none of the dryness or graininess that often plagues gluten-free alternatives. The flavour? Rich, nuanced, and undeniably indulgent. Whether paired with Fortnum’s signature teas or enjoyed on their own, they elevate the moment, turning an afternoon snack into an elegant ritual.

Presentation Fit for Gifting

A true luxury product extends beyond taste—it’s about presentation, the way it feels to unwrap, hold, and savour. Fortnum & Mason understands this better than most. Their biscuits come housed in beautifully designed tins that reflect the timeless elegance of the brand. These aren’t just treats; they’re an indulgence rooted in heritage and refinement.

A Rarity in the World of Gluten-Free Indulgence

Too often, gluten-free biscuits are relegated to the health food aisle—functional, but uninspiring. Fortnum & Mason has changed that narrative, proving that gluten-free doesn’t have to be a compromise—it can be an upgrade. Thank you, Fortnum and Mason, for making luxury gluten-free treats a reality.

For those who appreciate the finer things, these biscuits aren’t just worth trying—they’re worth savouring. And if every gluten-free treat were made with this level of care, the world of indulgence would look very different indeed.